Ikea Asks Women To Pee On Its New Ad For A Discount

Ikea has found a unique way to discount their cribs. The Swedish company released an ad overseas that doubles as a pregnancy test, and if women pee on it and turn out to be with child they'll get a discount on a crib. 

No word yet if the pregnant women need to bring their pee-soaked ad into the store to get the better price. 

The ad is currently running in Amelia magazine, a prominent periodical for women in Sweden. 

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